When it comes to Microsoft SharePoint platform, a lot has been already predicted by the experts about its future. In doing so, every attempt has been made to ground the possibilities in the sphere of factual and actual reality. One of such predictions implicitly involved SharePoint Sitecore and focused on the future of websites that are public facing on the Microsoft platform. In simple words, it can be said that public-facing websites that are developed on the SP platform would generate a lot of interest among the users. Therefore, it can be said that Sitecore or the specific Customer Engagement Platform (CEP) of the same stands as a powerful as well as persuasive advancing direction.
SharePoint – when it makes sense and when it does not
Well, SP lovers might find it surprising, but the truth is that it does fail to make sense at times. Since its time of development, there has been instances that indeed saw it coming. For example, let us take into considerations the reasons that drive an enterprise to typically choose the specific platform for an internet scenario that is public-facing. The valid points in this process of decision making always includes the following pointers:
- We feature an important existing investment in the infrastructure of SP.
- We actually do have a deep organizational understanding of the particular platform along with the people maintaining the platform and also building over its top.
- We already possess the licensing of SharePoint on our Microsoft Enterprise Agreement and therefore it does emerge as a cost-effective solution.
If these above-mentioned aspects end up being true for a particular enterprise then, the SharePoint platform does continue being an ideal choice for catering to the specific needs of its WEB Content Management (WCM). What should be known is that the platform does have a wonderful service set catering to the particular situation. For instance, in a specific scenario where there exists only one or two drivers or in situations where none exists, Sitecore always emerges as a better option. Alternatively, even in cases where all three end up being true and there is the presence of important business drivers pertaining to digital marketing, Sitecore very much deserves a consideration as it can do things that SP cannot.
What is Customer Engagement platform in relation to Sitecore
In simple terms, Sitecore is referred to as a platform that focuses on on-premise deployments along with the cloud that can be easily leveraged for deployments in public-facing sites. By making use of this particular framework for building a website, skilled developers not only benefits from the influential features of the web content management, but also through the functionality of digital marketing. This specific service set is proving to be extremely beneficial and popular with the CMOs or people owning the customer -facing sites empowered by Sitecore powers.
The functionality of digital marketing enables the organizations to directly interface with the users arriving at the sites, get accustomed to them through their behaviors as well as target them better with meaningful offerings based specifically on the findings. Surely, SharePoint can do WCM, but it certainly dopes not stand as a peer to Sitecore, especially when it comes to digital marketing.
However, Microsoft has realized the issue. The group that ideally focused on preaching SharePoint as a solution to WCMs was disbanded. Microsoft itself got interested in partnering with Sitecore, which will eventually turn out to be good because Sitecore is developed on the .NET platform and the SQL database servers of Microsoft.
In addition to this, Sitecore offers a wonderful plat for transporting your web infrastructure to cloud – whether be it directly through hosting of Microsoft through Azure PaaS (platform as a service) or with third-party providers of hosting solutions like Savvis and Rackspace. An interesting choice in this sphere is Sitecore’s specialized offering of Azure referred Sitecore Azure. In association with the usual benefits of Azure PaaS, you also gain a standard licensing of Azure.
Now, the bottom line is pretty simple – if you are considering to develop a public website on a Microsoft platform, SharePoint continues making sense provided you cater to certain criteria. However, Sitecore offers an extremely powerful as well as influencing alternative from the enterprise perspective that provides superior tools for customer engagement. You can hire developers from top SharePoint development companies in India who can help you to build SharePoint development within allocated budgets and time schedules.
We provide SharePoint development services and are valued as one of the top companies in Sharepoint in India. If you would like to assess our expertise with a risk-free pilot, please do get in touch with us at Mindfire Solutions.